Where do 50% of the profits from levitate mascara go?
50% of the profits from selling levitate are donated to the Fred Hollows Foundation NZ to help cure treatable blindness in the Pacific Islands.
Why the Fred Hollows Foundation NZ?
We chose the Fred Hollows Foundation NZ in particular because they are truly great at what they do and have an amazing holistic approach - plus someone being able to see again makes our hearts soar every time. They are incredibly good at impact reporting (they measure and track their programmes performance each year, showing exactly what impact the donations have) and that is because what they do is very straightforward compared to a lot of other charities. they are increasing access to health care and changing not just the life of the person who gains their vision back, but their family and community too.
Is this just a marketing technique?
Donating 50% of our profit is not a marketing technique, although many people really do love this about indigo & iris. The reason we started indigo & iris was not because we really love makeup (although we do), it was not to make a shit load of money (although we have nothing against money), it was because we really love the Pacific Islands and all the people in this corner of the world. We have created this bomb mascara to fund awesome work happening throughout the Pacific - starting with levitate and curing treatable blindness. We want to help more impact projects based in the pacific and this is what drives us to do good business.
Please help us spread the word, help us sell this epic mascara to people around the world, and then we can help restore sight to even more people.