EDIT: Did we say the 1st of September? We meant the 1st of October! After our suppliers decided to shut up shop for summer we have had to move the launch a month later. x0x0
We are getting ready to launch our next product so we thought we should give you the low down about how we got here, how we will launch it and when it will be available to you!
It has been our mission from the beginning to build a beauty brand that donated 50% of its profits to impact projects. So we need to launch a new product to upgrade from a mascara brand to a beauty brand.
It has been over a year since we launched our beautiful levitate mascara online and so many of you have been purchasing it and loving it! Our sales have grown, we are stocked in a few stores around New Zealand and we have restored sight to over 300 people. So we are ready to launch our next makeup product!
We had a lot of ideas about what our next product should be and what impact project we would link it with. But then we realised why not let YOU CHOOSE! So we sent out a survey to our customers and overwhelmingly you all voted for lipstick! So that was the easy part. Then over 60% of you voted for the next impact project to be a charity helping eradicate poverty in New Zealand… that was not so easy to choose.
We are launching the indigo & iris Lipstick range and 50% of the profits will be donated to help empower women to achieve economic independence through Dress for Success.
So to do this, we need your help! We want our lipsticks to be as high quality as our mascara so we have stuck with our Italian supplies. We have created four beautiful lip products, that are vegan, cruelty-free and full of ingredients that are good for you and our planet. Just like with our mascara, our suppliers have a very high minimum order quantity so we need to take presales again through crowdfunding!
Presales will launch on PledgeMe* on the 1st of October and we will need to hit our target amount before the end of the month, otherwise, we may be a mascara brand forever…
Below Hannah, our CEO has answered some questions but please do get in touch if you want any more information. And make sure you put the indigo & iris presales launch in your diaries on the 1st of October!
Why Dress for Success?
Choosing the next impact project was so hard! There are so many amazing charities out there working hard to solve some big social issues. My friend Claire and I did a lot of research into different charities that were trying to eradicate poverty and Dress for Success really stood out.
The mission of Dress for Success is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. When we went and met with the Dress for Success team in Christchurch I realised very fast that they do not just give women an outfit to wear for an interview. The stories we heard about the women who they had helped nearly had me in tears and we saw first hand what impact this organisation can have on woman's lives throughout New Zealand. Helping a woman, especially a mother, find a job and helping her retain that job, will have a huge impact on not only her life but also to her families lives. And we want to support that!
What colours will the lipsticks be?
There will be three shades of beautiful velvet matte lipsticks and we also launch a lip balm that will nourish your lips and has a hint of peachy coral.
LIMITLESS is our deep red for the bold empowered woman.
DIVINE is our beautiful calm pink.
EVOLVE is our classic beige, for any occasion.
BLISSFUL is our subtle peachy coral tinted lip balm.
We will release photos of the colours once our PledgeMe is live.
How much will the lipstick be?
Our lipsticks will retail for $39.00 NZD but if you buy more than one lipstick through our PledgeMe you will receive a discount! And shipping will be free for people who purchase through the PledgeMe.
What is PledgeMe?
Funding on PledgeMe is all-or-nothing. So we will need to receive enough presales (aka pledges) to hit our target or we won’t launch our lipsticks. You will make a ‘pledge’ on our PledgeMe by selecting what reward you would like to receive. The rewards will be the lipsticks, 1, 2, 3 or all 4! And there will be a few other extra rewards to choose from. No one will be charged for a pledge towards our project unless we reach our funding goal.
Check out what our old crowdfund looked like. In November 2017 we raised nearly $128,000 in presales of our levitate mascara! Once we hit our target we pushed play on production and made over 10,000 mascaras. Our backers from PledgeMe received the mascara first and then we launched it online. This will work the same for the lipsticks.
How do I keep up to date?
Make sure you are subscribed to our mailing list click here to subscribe.
Thanks for reading and do message or email us for any more details firstname.lastname@example.org.
*We have decided to move to PledgeMe the New Zealand company who help run a crowdfunding campaign. PledgeMe has a huge crowd in New Zealand who love helping NZ businesses out through crowdfunding campaign. We believe this is the best place for us as we are an NZ brand and for NZ people!