The serene lipstick is a lovely rose shade. Feels nice and moisturizing on my lips. Stayed on well.

I’m very time poor… but this is worth my time! I love it! I have tried so many different mascaras and this one is soft, yet defining, and it encourages my lashes to flick, looks amazing and I know it’s good for them! I’ll be back

This is one of the best lipsticks I’ve used. Super moisturising and the colour is lovely

Great mascara! Makes my lashes look super long and full

This is a superb lengthening mascara - I think I’m hooked already. Great work on a fabulous product and on the generous 50% donation to the Hollows Foundation!

A beautiful creamy lipstick perfect for everyday wear to work. Non drying and such a pretty colour.

This mascara is the best I’ve ever used. I’m 68 and tried so many over the years but this beats everything I’ve ever had

This lipstick is as it is described ,buttery and very moisturising , I would definitely recommend i!

Lovely every day colour feels lovely on my lips doesn't dry them out

I’m 60 and have worn mascara almost daily since high school. I had settled on using a brand (pink and green case) alternating between washable and waterproof as the occasion required.
I initially chose I&I - women, kiwi, small business, donations etc. not expecting to actually like it.
In fact, I love it! I will not change now and have given it as gifts to all my friends. Thanks!

Love the product, moisturising with the hint of colour. And the lipstick holder is really sexy the way it snaps back closed!

I have purchased all of the lipsticks and they are all lovely. The tint one is so moisturizing on your lips. I have found some lipsticks cause my lips to feel dry but these are don't. I highly recommend them all!

Really loving this mascara. Easy to use and can really notice the difference

I don't usually pick this colour, but found it went well with my skin tone. Tastes (I know, not a normal thing to say) and feels nice on.

I have bought this mascara for a number of years and love the way it applies on so easily